During my internship at Abbey Arts Presents, a Seattle nonprofit that promotes underrepresented artists and performers, the organization was preparing to unveil a new logo and refresh its visual presence across venues and online platforms.

They needed a complete set of brand assets to support the rollout, yet only a single low-resolution logo file existed and many of their promotional materials lacked consistency. My task was to prepare the new identity for use by staff and volunteers. I would also produce supporting creative for brand activation.

I began by vectorizing the logo to create scalable versions for print and digital media. I built a shared asset library with variations for different use cases and created concise brand guidelines covering usage, color, and spacing. I enlisted the help of 3 other SCCA students to create a brand guidelines and assets surrounding the logo launch party.

Alongside the identity work, I designed posters, flyers, social media graphics, signage, and web assets for upcoming events. I also produced branded merchandise to help introduce the updated look.

The expanded logo package and new suite of promotional materials gave the Abbey Arts team a cohesive visual system that supported a smooth brand rollout and improved consistency across all touchpoints.